CLIENT: AAA
Social Media Content & Digital Articles
The following are several social media posts (specifically for Instagram) I composed for AAA. I served as head copywriter for the posts. While on the AAA team, I also wrote a few digital articles for AAA Living Magazine.
My role: Copy Lead
Deliverables: Post copy, image concepts, digital article copy
“AAA’s demographic and clientele skew a little older, so their social copy needed to be the right blend of trendy and direct. I avoided acronyms and other internet shorthand, and instead focused on emojis to help energize more traditional ad copy. ”
