Client: LABCORP
Full-Time Copywriter/Copyeditor
I worked as a full-time copywriter and copyeditor for Labcorp’s marketing team from February 2022 - September 2023. During this time, I wrote full-length emails, blogs, articles, and product pages for a range of healthcare topics and products.
My role: Copywriter
Deliverables: social copy; emails (B2C); articles (B2C); blogs (B2C); product pages (B2C)
Link to the Labcorp OnDemand (test/product hub): Labcorp OnDemand
Samples
Product Pages
I produced copy for dozens of products including:
• Menopause Test
• Testosterone Test
• ColoFIT Colon Cancer Home Test
Aspirational Articles in Healthcare
I composed several articles about success stories in healthcare including:
• How Data Saved a Life
• The Routine Screening That Saved My Life
• Take Control of Your Life
Informative Articles/Blogs
I composed several articles that provided vital information for patients about the healthcare industry including:
• Medicaid Renewal
• 7 Ways to Prepare for Your Next Doctor Visit
• 5 Ways the Pandemic Changed Healthcare